Hershey took the largest share of Amazon’s candy purchases in October this year compared to Mondelēz-owned Sour Patch Kids, Mars’ Skittles and Starburst, and Perfetti Van Melle’s Airheads, according to a new report from Edison Trends.
Mars’ combination of its chocolate and Wrigley businesses will help it simplify its supply chain to compete in a global confectionery market poised for modest growth, say analysts
Mars has announced plans to add production for Wrigley’s Orbit and Excel gum at its Flowery Branch site and says it will add production for snack square brand goodnessknows at its Albany factory.
Big Inter-chew: Gum giant talks strategy & innovation in 2015
Wrigley says marketing dollars and R&D efforts put into its Juicy Fruit brand last year helped win back young U.S. consumers who had moved away from the category and hopes innovations with sour flavors will pull in even more young people.
Wrigley will be expanding its Chattanooga factory to accommodate
the production of Altoid mints, which will be transferred to the US
from Wales, the leading confectionery company announced on Monday.